Why is Kona Coffee Expensive?
A look at the 2011 Kona coffee retail price shows options ranging from $7 to $55 per pound. Unlike the property, it really sounds like a wide range where every market segment should be able to get their experience of luxury gourmet coffee.
However, if you take away all the products from the adhesive layer on Kona’s name (e.g. ‘Kona Blend, ‘Kona Style’, ‘Kona Roast’) becomes much narrower. Nothing below $20 per kilo, this seems to be true. If you add other details such as “Biological” or “Extra Power,” go quickly to a note of $35 or more.
Let’s see what Kona coffee really is. The legendary Kona coffee belt covers 20 miles with just 2 miles across the North and South Pacific Coast on the Big Island of Hawaii in the United States. Ideal conditions for coffee brewing produce a unique annual, very aromatic, sweet, but limited harvest of the famous bean tip crown. Most small family farms line the two roads along the fertile slopes of active volcanoes Hualalai and Mauna Kea. A verdant green landscape with blue pacific reflections is sometimes interrupted by signs of coffee processors trying to attract local peasants to sell freshly picked coffee chips! $1.25 a pound CASH!’ or ‘BUYING CHERRY – Always better price! (1 kilogram of fried coffee requires 7.4 kilograms of cherry coffee). In addition, after the harvest is over, the banner “BUYING PARCHMENT” will be launched in a gentle ocean breeze. What is called “parchment” coffee is now pulped and dried, always in a thin membrane that covers green beans, you will get a price ranging from $6.50 to $8.50 per pound.
And this is the key to understanding the economy of 100% Kona coffee: All domestic Kona coffee makers have the opportunity to sell their crops in the form of fresh cherry or parchment or green coffee. There is no additional job like pulp, drying, storing, milling, grading, roasting, packaging, labeling, marketing. Many chose to do so because the cost of labor in Hawaii is too low, and housing for lower-wage workers is almost impossible to find on the island. The real ground of the coffee maker is too steep and rocky to sail with the machines, and it is necessary laborious human work for the planting, breeding, and harvesting.
Most of the agricultural particles have an average size of 3 to 5 hectares and are capable of producing 20 to 40,000 pounds of cherry. After deducting significant costs of harvest (currently 50 cents per pound), annual earnings can be considered as minimal. Kona coffee usually brings together unpaid families trainees and friends during the harvest season, and then the numbers look a bit better. However, nobody has become rich farming Kona Coffee! This is, and will always be, a work of passion similar to old winemaking “wines” every day with fresh tasks. And passion is still some of these traditional family farmers in the era of the Internet being able to bring their products directly to customers: No, not middle processors, not merging several farms, no chains or traps between consumers and them. But even when farmers make their own processing, packaging, shipping, and advertising, these additional efforts will only increase their profits while securing their independence.